Interflora - The flower experts
shopping basket

Total: £   
checkout
Call now for help with your order - Call 0333 003 3577
Delivery
spacer
Flower Type
spacer
Weddings
spacer
International
spacer
Brands
spacer
More Services
spacer
space
space
Delivery InformationOrder Tracking
RosesLiliesSunflowersOrchidsExpert GuidesFlower of The Month
Weddings InformationWedding CollectionVera WangWedding PackagesWedding GiftsCorsages and Buttonholes
All DestinationsAustraliaCanadaFranceIrelandUSA
Colour Your DayFairtradeHappy BoxLaurent-PerrierVera Wang
About usAbout The Interflora AccountCareers at InterfloraCorporate Flowers and GiftsClick & CollectEmail Sign UpFind a Local FloristGift Card Balance CheckerGifts For HerGifts For HimInterflora Florist MembershipInterflora GoldInterflora Mobile SiteInterflora PromiseMy Interflora Creation

For your information: This message has appeared because we've noticed your browser doesn't fully support all functions of this site. For further information please click here.





space
Our Heritage
In the Beginning (1910-1920s)The War Years (1930-19420s)Becoming the Flower Experts (1950s)Fifty Years of Flower Power (1960-1970s)Interflora Reaches Out (1980-1990s)Our Story Continues (2000-Present)About Us
Fifty Years of Flower Power
(1960-1970s)
Our florists bought bold and beautiful
designs to the high street
Despite significant growth we still
maintained a personal touch
In the sixties flowers became more fashionable than ever. As flower power swept the nation, our florists up and down the country were bringing bold designs and high-fashion flowers to the high street. As the decade wore on, flowers gained a new importance as a symbol for peaceful opposition to war in Vietnam.
We enjoyed a big occasion of our own in the seventies. 1973 marked our fiftieth anniversary, and we celebrated with a jubilee lunch at London’s Café Royal.

The venue itself was carefully chosen – fifty years earlier it had been here that our founder members held their very first meeting. And in honour of the occasion, we even served the same lunch menu – steak and kidney pudding.
In amongst all the nostalgia, our fiftieth year was as much a time for looking forward. Our celebrations brought together – for the very first time – Interflora florists from all over the world. Showcasing our incredibly diverse network, florists attended from Africa, Australia, Belgium, France, Germany and New Zealand. It was a clear sign of just how successful we’d been in expanding around the world.
Success did bring with it problems of a different nature. For the first time, we faced the challenge of competing with new copy-cat flower delivery services.

A campaign was devised to remind customers that ‘only the best florists belong’ to Interflora. We knew that to hold our position as market leaders, we’d have to go that extra mile for our customers.