What is an Affiliate Program?
An Affiliate Program allows you (the affiliate) to place links to www.interflora.co.uk from your website. These links may be in the form of banners, text links or product feeds.
Why join the Interflora affiliate program?
If you can support Interflora by promoting our brand in the appropriate manner, driving quality traffic to our site and encouraging customers to purchase, then you can rest assured youll be rewarded more fairly for your efforts.
In 2014 we launched a new Last Click to Basket attribution model this is similar to the industry standard last click wins model, but with the difference of rewarding the affiliates who add the most value to our customer journey. The Last Click to Basket model rewards affiliates on completed orders, if they have the final interaction before an item was added to the basket.
This new model has ensured commissions are paid to affiliates who can drive quality traffic to the Interflora website (for example, through content, cash back and closed networks). It has also stopped certain cookies being overwritten by interactions after the basket stage for instance, where an affiliates first interaction with a customer happens when they bounce from the Interflora website after the customer has already entered the basket.
Our commissions are paid on the full order total including postage and VAT. We will pay you up to 6% of the sale when a visitor from your site clicks through to Interfloras website and completes a purchase.
As part of the Interflora affiliate program we offer:
- 6% commission - payable on the full order total including delivery and VAT.
- 30 day cookie
- Unique last click basket attribution model
- Regular incentives and offers
- Dedicated in-house account manager
- Bespoke creative available on request
- Orders approved weekly
Our affiliate Program is run through our partner, Affiliate Window, so sign up with them now and join our program today!
Or alternatively, contact the Interflora affiliate team directly - firstname.lastname@example.org