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Succession - Our 2014 Exhibit
Our 2014 Exhibit
This year our exhibit was called "Succession" and was made up of 5 wire frames adorned with beautiful flowers.
RHS Chelsea 2014
Interflora at RHS Chelsea 2014
"Succession" - Our 2014 Exhibit
Our Chelsea Story
2014 Show Coverage
The frames were hang from an elliptical canopy giving the illusion they were floating.

Each frame was internally lit and mirrors on the base of the exhibit enabled visitors to see up into the frames as well.

The florists also adorned the base and canopy with flowers and decorative features.
Images of our 2014 Exhibit
Images of our 2014 Exhibit
Images from RHS Chelsea 2014
Our team of florists were given a colour palette of pinks, oranges and yellows to work with and these colours were carried in the flowers, accessories and other decorative features.
Images of our 2014 Exhibit
All the frames were unique and individual in appearance and hung around the elliptical canopy in succession.
Images of our 2014 Exhibit
Images of our 2014 Exhibit
Common threads linked all the frames together giving the exhibit a clean, fresh cohesive appearance.
Images of our 2014 Exhibit
Our Expert Florists

This is the second year we have chosen to work with a team of florists in the creation of our design exhibit. Each of the young florists has been chosen for their passion, floristry skills and creativity. All five florists have won awards in competitive floristry but this will be the first time they have all worked together and on a project of this scale.

...and their mentor

The team of 5 florists will be mentored by RHS Chelsea gold medal winning Interflora florist David Ragg to create their individual element of the design.
David Ragg
Rebecca Hough

Interflora florist
County Durham

Rebecca has been working in floristry for over four years and during this time studied for her Level 2 and 3 in Floristry, gaining a distinction in both. Rebecca was encouraged to enter floristry competitions by her college tutors as a way of encouraging her to gain experience and confidence. Since then, she has never looked back!

In 2013 she won Interflora's Florist of the Future and won a Silver medal in the RHS Young Chelsea Florist competition. She also won first place and Best in Show for the past two years at the Harrogate Flower Show and competed as part of the college team at RHS Tatton Park where they won Best in Show.

Alongside her work as a florist, Rebecca currently works for Interflora as the Training and Assessment Consultant for the North East, training and inducting new members. Rebecca is currently working towards her teaching qualifications and hopes that she can pass on her skills, knowledge and experiences to inspire others to explore floristry.

Amy Manley

Tomlinson Flower Company

Amy has been working in floristry for four years and is extremely passionate about expressing her creativity in the form of new floral designs.

Amy won second place at Interflora's Florist of the Future competition in 2012. She also competed at the RHS Chelsea Flower Show last year (2013) in the RHS Young Chelsea Florist category and achieved a Silver-Gilt medal.

Charlotte Cooke

Hilary's Floral Design

Charlotte started her floristry career in 2006, aged 19 when her Mother, Hilary, started up Hilary's Floral Design.

In 2009, Charlotte competed and won UK World Skills at Tatton Park, which was her first major competition. She went on to compete at the RHS Chelsea Flower Show 2010 and 2011 winning Bronze for her Jockey Silk. At the RHS Chelsea Flower Show 2012 Charlotte won Silver for her Chandelier and came third in Interflora's Florist of the Future competition in 2012. Charlotte has recently competed at the senior level for Interflora Florist of the Year 2013.

Charlotte is the senior Wedding florist at Hilary's Floral Design, which was awarded Best Wedding Florist at The Welsh National Wedding Awards 2012. They are also shortlisted for the same award this year. Charlotte has also given many demonstrations in floristry, the most recent being at "The Ideal Home Show @ Christmas" at Earls Court.

Paula McLagen

Something Special Flowers
Blairgowrie, Perthshire

Something Special Flowers is a small town florist, owned by Paula's Aunty and Uncle. Paula started working there as a Saturday girl in 2001 before she became a full-time member of staff when she left school in 2005. Paula is now a Senior Florist following years of in-house training.

Paula entered her first floristry competition, the RHS Young Chelsea Florist in 2011 just to gain some experience in competition work and ended up qualifying and going on to win a Silver-Gilt medal at the finals in 2012. Paula then re-entered the competition at the RHS Chelsea Flower Show last year and won a Gold medal and the title of the RHS Young Chelsea Florist of the year 2013.

Paula is driven by the creativity that floristry inspires. She loves that every day is different and she is able to express herself and her artistic talent through flowers.

Sophie Watton

Bude, Cornwall

Sophie started working as a florist at Bleujen in 2009. Inspired by the more unusual flowers and designs, she also has a love for country chic creations. Since working at Bleujen, Sophie has studied at Duchy College and gained her Level 2 in Floristry. She has also completed her NVQ Level 3 apprenticeship through the shop.

Sophie keeps herself very busy by competing in various floristry competitions across the country. She won a Bronze medal at the RHS Chelsea Flower Show in 2013 and has won the regional heats for Interflora's Florist of the Future competition. Sophie also represented the UK at an international competition - Eurofleurs in Split, Croatia - and gained 6th place.

Sophie's ultimate goal in her career is to become a floristry teacher so she can inspire and ignite more people's interest in the world of floristry.