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Our Chelsea Story
Our Chelsea Story
Interflora has a long history of exhibiting at the RHS Chelsea Flower Show. Indeed, our very first exhibit - way back in the 1912 - was visited by the King and Queen. In recent years we've enjoyed success after success, testament to the superior design skills and creativity of our florists.

Rhys Hughes, President of Interflora, added: "Recognition by the RHS Chelsea Flower Show is a huge honour and reaffirms Interflora's reputation for expertise and creativity. It demonstrates that each and every one of our florists around the country has the vision and skill to create something spectacular".

Here are our previous year exhibits and awards...
2014
"Succession"

Our 2014 floral design exhibit was created by a team of five young florists under the guidance of mentor and RHS Chelsea Gold medal winner David Ragg.

The exhibit consisted of five wire canopies each designed and adorned with beautiful flowers falling in the colour palettes of pinks, oranges and yellows. It was awarded Gold medal in recognition of the floral creativity and artistry displayed in its concept and construction.
Images from RHS Chelsea 2014
Images from RHS Chelsea 2014
Images from RHS Chelsea 2014
Images from RHS Chelsea 2014
Images from RHS Chelsea 2014
2013
"Time Frames"

In the year of Interflora's 90th anniversary and RHS Chelsea Flower Show's centenary, we brought together a team of five of the UK’s most renowned Interflora florists to design our 2013 exhibit, which was awarded a Gold medal.

It took inspiration from art, fashion and pop culture from the 1920s to the present day, creating a seamless passage through the decades and taking visitors on a visual journey through time.
Images from RHS Chelsea 2013
Images from RHS Chelsea 2013
Images from RHS Chelsea 2013
Images from RHS Chelsea 2013
Images from RHS Chelsea 2013
2012
"The Message"

We returned to the RHS Chelsea Flower Show in hope of securing a third medal in a row. This time award-winning florists David Ragg and David Denyer joined forces to create a striking exhibit, featuring tall shards of colour, each one surrounded by intricate floral detail flowing throughout the design in waves of colour and texture. At the centre of the exhibit was a beautiful, silver birch tree adorned by messages submitted by the public. The exhibit won a prestigious Silver-Gilt medal.
Images from RHS Chelsea 2012
Images from RHS Chelsea 2012
Images from RHS Chelsea 2012
Images from RHS Chelsea 2012
Images from RHS Chelsea 2012
2011
"A Sense of Perspective"

Entitled 'A Sense of Perspective' our breath-taking 2011 RHS Chelsea Flower Show exhibit was awarded a Gold medal, in recognition of its outstanding creativity and artistic construction.

Designed by award-winning Interflora florist, David Denyer, the floral installation consisted of nine, seven foot high doorways each adorned with many thousands of beautiful flowers, each radiating a different colour.
Images from RHS Chelsea 2011
Images from RHS Chelsea 2011
Images from RHS Chelsea 2011
Images from RHS Chelsea 2011
Images from RHS Chelsea 2011
2010
"Progression"

Capturing a feeling of optimism and confidence, our 2010 floral exhibit ‘Progression’ was designed and created by expert Interflora florist David Ragg.

David said: "The swirling nature of the circular exhibit encapsulates a recurring impression of movement and rhythm, with a vibrant and uplifting colour scheme". The design exhibit, which was displayed in the Great Pavilion, was awarded a prestigious Gold medal.
Images from RHS Chelsea 2010
Images from RHS Chelsea 2010
Images from RHS Chelsea 2010
Images from RHS Chelsea 2010
Images from RHS Chelsea 2010