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Valentine's FlowersIAbout Our Freedom Roses

Freedom roses and care tips

About Freedom roses

Roses are delicate flower so will need a great deal of tender, loving care in order to maintain their freshness and beauty for the longest time possible

How to care for Cut Roses

We recommend following these simple guidelines to help your roses stay looking their very best

This Valentine's Day all our red rose bouquets are created using only the finest Freedom roses. Sourced from the world's best growing regions in the mountains of Colombia, this superior quality rose is characterised by its vibrant red colour and beautiful rolling petals. Flower expert and Head of Product Development at Interflora, David Ragg explains: "The rich, volcanic soil in which Freedom roses are grown produces long, sturdy stems and large flower heads for which Freedom roses are so admired.

This year we've chosen to use this superior variety in all our red rose bouquets because it's stunningly rich colour and beautiful large flower heads are sure create a really big impression on Valentine's Day. When cared for correctly Freedom roses also tend to have a longer shelf life than other varieties, meaning your special someone can enjoy their beautiful flowers for longer."

At Interflora we offer a 5 day freshness guarantee on all our roses. See our care tips for advice on how to keep your Valentine's Day roses looking their best.

  1. If the bouquet has been aqua packed (delivered in a water bubble) make sure you get the roses into
    a proper vase or container filled with fresh water as soon as possible.
  2. Fill a clean vase three quarters full with lukewarm water and add your Interflora Flower Food as directed on the packet.
  3. Remove any foliage that will sit below the waterline as submerged leaves can decay and cause bacteria. Be careful not to damage the stem when you do this.
  4. Cut approx. 2cm from the bottom of the stems with a sharp knife or scissors.
    Cutting at an angle will result in a larger surface area from which your roses can drink.
    TOP TIP: Cut the stems under water to help prevent air bubbles
    from entering the stem which can
    block water absorption.
  5. Ideally display the vase in the coolest room of the house.
    Avoid excessive heat or draughts.
  6. Keep the water topped up and change it every
    other day, making sure there are no leaves or
    petals floating in the water.
  7. Once your roses begin to fade, recut the stems
    again to see if you can revive them.