Interflora - The flower experts
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About Fairtrade flowers

Fairtrade is all about raising awareness of the plight of farmers and workers in the developing world and how you can help them negotiate better prices, decent working conditions and fair terms of trade by choosing to buy Fairtrade certified products.

Statistics released by the Fairtrade Foundation show that awareness of Fairtrade products in the UK is growing. It seems that as we become increasingly aware of the provenance of the goods we buy, more and more people are recognising the importance of supporting those at the beginning of the produce chain.
Fairtrade Flowers from Interflora

Here at Interflora we've been working with the Fairtrade Foundation since 2008 and source many of our fairtrade flowers from farms in Kenya including the Oserian flower farm. The farm started as a small vegetable plot with only six employees, but soon evolved into the first cut flower farm in the country and it's now one of the largest in all of Kenya.

At Oserian workers have invested the Fairtrade Premium in a number of projects that are constantly improving their lives and their communities including education, environment and health.

In 2010 we made a £2,000 donation to the schools set up on the farm and continue to support the community by offering a beautiful range of Fairtrade flowers.

This has helped workers like Hellen Anyango Osiago.

"The Fairtrade Premium has raised our level of education. My three children can now attend school. I would like to thank the people who buy our flowers and ask them to continue buying Fairtrade. They get a beautiful bunch of flowers and I get the chance to send my children to school."

About Oserian Flower Farm

Oserian Flower farm in Kenya lies on the banks of Lake Naivasha, one of the highest lakes in East Africa. Meaning a 'place of peace' in the Masai language, Oserian produces millions of stems a year - mainly roses and carnations - on its 245 hectares of land.

Around 6,000 workers are employed at the farm which also provides them with housing, healthcare and schools for their children. Being Fairtrade certified means the farm complies with Fairtrade standards for hired labour, which provides social and economic benefits for workers.

It's the workers themselves who get to choose where the money goes, meaning they are able to use it in the areas where it is needed the most. All the workers get basic medical care and many are trained in first aid. There are nurseries and primary schools for the children to attend and many of the homes built nearby are offered to workers for free or at subsidised rates.

"At Interflora we're proud to support Fairtrade Fortnight with our offering of ethically grown flowers. Each design in our Fairtrade Collection includes flowers and foliage from certified flower farms so you can be certain that the farm workers are benefiting from the Fairtrade Standards, helping to improve the lives of their families and communities."

- Karen Barnes, Interflora

Did You Know?
  • The FAIRTRADE Mark is the most widely - recognised ethical label globally?
  • Fairtrade products are now sold in more than 125 countries?
  • One in every three bananas sold in the UK is Fairtrade?
  • The Fairtrade system currently works with 1.4 million people - farmers and workers - across more than 70 developing countries?
  • In 2012, farmers and workers from some of the world's poorest countries received €86 million in Fairtrade Premium to invest in business, social and environmental projects in their communities?