Interflora - The flower experts
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Our Heritage
In the Beginning
The seeds of our success story were sown in America in 1910 when a couple of enterprising florists had the idea of telegraphing orders to each other from opposite sides of the country.

They hoped that by doing so they would no longer have to rely on trains to send flowers to far-away recipients.

Back then, lengthy transit times made sending flowers to friends and relatives in distant states almost impossible. The flowers simply could not survive the long journey.
Flowers delivered by horse and carriage
Soon, independent florists all over America were telegraphing and telephoning orders to each other using the Interflora service. They found that by coming together they were able to make the seemingly impossible, possible.

For the first time, beautiful bouquets could be made and personally hand-delivered anywhere in the country within a day. The idea revolutionised the way flowers could be sent, meaning that customers could now mark special occasions from afar.
The Mercury Man -
Our world famous
emblem since 1914
Not surprisingly, it wasn't long before florists outside of the US wanted to get in on the action. In the UK, a nursery owner from Essex and a florist in Glasgow were the first to bring the concept to the other side of the Atlantic and on 30th May 1923 Interflora British Unit was born.
One of our first florist shops founded in 1912
Within a couple of years, we were delivering beautiful floral gifts across the full length and breadth of the UK and even exhibiting at the prestigious RHS Chelsea Flower Show. Our very first exhibit was visited by the King and Queen and included a number of beautiful floral arrangements, as well as a painting on canvas of our newest recruit - the Mercury Man. The Roman messenger god has been our world-famous emblem since 1914. Encapsulating fast delivery and excellent service, our Mercury Man emblem still gives customers those same reassurances today.
In the Beginning (1910-1920s)The War Years (1930-19420s)Becoming the Flower Experts (1950s)Fifty Years of Flower Power (1960-1970s)Interflora Reaches Out (1980-1990s)Our Story Continues (2000-Present)About Us