Meet the Birthday Rescue Squad

If you, or someone you know, were born in December you probably already know the drill. Your birthday lives in the shadow of Mariah Carey defrosting, office Christmas parties, and that one friend who insists on hosting a “little festive gathering” every single weekend. It’s not that people don’t care, it’s just that December is busy. Like, “Love Actually airport‑scene” levels of busy, and somewhere among the chaos and crackers, your big day gets a little lost.

So, it’s not surprising that 73% of people think December is the worst month to have a birthday and 93% recognise that December birthdays get overshadowed by Christmas, but December babies deserve better.

We’ve done the research

The emotional impact of having a birthday in December is clear. 62% of people wish their birthday was in another month, and 1 in 5 feel like they have to compete with Christmas. Even the birthday joy scores are muted with most rating their special day as a 5, 6 or 7 out of 10, giving very “meh” vibes over merry, very “it’s fine,” very “I guess we’ll celebrate properly in January.”

But January isn’t good enough, our Birthday Rescue Squad are going to re-write things now, and afterthought, overlooked, overshadowed are not going to be words used to describe December birthdays anymore.

Terms & Conditions:

*To enter the “Every Birthday Counts” competition, complete and submit the application form at [link]. The competition is open to UK residents aged 18 or over, excluding employees of Interflora British Unit, its subsidiaries, agents, their immediate families and anyone professionally connected with the promotion. One entry per person. No purchase necessary.

The competition closes at 23:59 on 13 December 2026. Entries will be reviewed on a rolling basis and successful entrants may be selected and contacted before the closing date.

Entries will be judged based on:

• the practical feasibility of the proposed experience;
• its anticipated cost and requirements; and
• its suitability for the Every Birthday Counts campaign.

This is a judged competition and entrants will not be selected at random. Interflora expects to select approximately 10 successful entrants, although the final number may vary depending on the cost and requirements of the experiences selected. Successful entrants will receive a bespoke Birthday Rescue experience inspired by their application. The final experience will be determined with the successful entrant and will be subject to factors including cost, availability, location, timing, safety and practical feasibility. It may therefore differ from the experience proposed in the application. Successful entrants will be contacted using the details provided in their application. The prize is non-transferable and no cash alternative will be offered. By applying to take part in the Every Birthday Counts campaign, entrants agree to participate in reasonable publicity relating to the campaign if selected. This may include photography, filming and the use of the successful entrant’s name, image and story in connection with the campaign. The nature and extent of any publicity will be discussed with the successful entrant and, where applicable, agreed in a separate media release form before any filming, photography or promotional content is used. By entering, entrants agree to these terms. Personal data will be handled in accordance with Interflora’s Privacy Policy. These terms do not affect your statutory rights.

Data taken form a survey conducted by Clariti on behalf of Interflora across a sample of 2,000 people in October 2026.