Interflora - The flower experts
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Everything you need to know about flowers
from our expert florists

For over 90 years our expert florists have been creating the most beautiful floral gifts so whether you're looking for helpful hints and tips to make your flowers last longer, creative styling ideas, advice for your wedding day or simply want to learn more about your favourite flower, take some advice from the flower experts.

Caring for your cut flowers

  • Step 1

    Fill a clean vase two thirds full with fresh water and add the contents of sachet one (Immediate Feed) of your Interflora flower food.

    This flower food will not only nourish your flowers but will also keep harmful bacteria at bay.

  • Step 2

    Remove the protective wrap from around your bouquet, leaving the flowers still tied in place as your florist has arranged them.

  • Step 3

    Using a pair of sharp scissors remove 2cm from the bottom of the stems, cutting at a 45 degree angle to allow the flowers the best chance to take up water.

  • Step 4

    Carefully remove any foliage from the stems which may sit below the waterline when the flowers are placed in the vase.

  • Step 5

    Gently place your flowers into the vase, leaving the florist's tie in place so you don't lose the careful arrangement of the flowers.

    Your flowers are now ready to display.

  • Step 6

    On day 3 remove the flowers from the vase and re-cut the stems.

    Clean the vase and fill it with fresh water then add the contents of sachet two (Refresh and Feed) of your Interflora flower food.

Top Tips From Our Expert Florists

  • Always use sharp scissors to trim the stems of your flowers. Blunt blades can damage the cells in the stem, making the flowers less able to absorb water and subsequently shorten their vase life.
  • Always keep the water level topped up in between feeds to promote long lasting flowers.
  • Most flowers are best displayed away from direct sunlight, heating or cooling vents. You should also avoid placing cut flowers near ripening fruit, especially bananas, as these emit small amounts of ethylene gas that can cause flowers to deteriorate quickly.
  • After you have disposed of your flowers, wash the vase out thoroughly using hot, soapy water to kill any lingering bacteria.
Some flowers can be harmful if consumed. Lilies in particular can be extremely toxic to cats. Care should be taken to keep all flowers and foliage out of the reach of children and pets.

Video guides from our expert florists

How to care for your Interflora flowers
How to condition the flowers
Show More Videos
How to care for your flower arrangement
How to keep your flowers fresh
How to display your flowers
How to care for your indoor plant

Flower Care From Our Expert Florists

Find out more about a favourite flower with our expert guides. Each one includes information about flower availability and care tips as well as helpful styling advice for arranging flowers in the home and guidance for brides choosing their wedding flowers.

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Alstroemeria or Peruvian lily, as they are sometimes known, are available in a wide range of colours. On arrival, fresh alstroemeria stems have their first flowers just opening and it is worth knowing that often the foliage will turn yellow and fade before the flowers.
Calla Lilies

Calla lily stems should be cut every two days for maximum vase life. Be particularly careful when handling Calla lilies as their spathe (the coloured part of the flower) can bruise easily. They also tend to be thirsty flowers, so check the water level of your vase daily.
Carnation and Spray carnations

Carnations are one of the most popular cut flowers in the world due to their long lasting nature. Recut the stems between the nodes and remove any foliage below the water line. Tease out closed carnations by cupping the flower between thumb and forefinger and fluffing gently. Faded spray carnation heads should be removed promptly to help prolong flowering.
Chrysanthemum and Spray chrysanthemums

Recut the stems and place in clean, fresh water with flower food. Remove all foliage that will fall below the water line and change the water every 4-5 days. When fresh the flowers will have a hard, tight centre, which softens as the flower matures. The leaves will turn yellow and wilt before the flowers die.

Cut the stems and remove any foliage that may fall below the waterline. Fill a clean vase with water and add flower food. Display in a cool position and away from ripening fruit. Delphiniums are thirsty flowers so keep your vase topped up daily.

Freesias have a natural perfumed scent and their florets appear on a horizontal comb. As they pass their prime, they should be plucked or removed from the stem to keep the flower looking attractive. Freesias are also very sensitive to ethylene gas so position them well away from ripening fruit.
Gerbera and Germini

Gerbera and Germini are highly susceptible to bacteria blockage, causing their heads to droop. Change their water often, recut the stems and replenish their supply of flower food every other day. As they are so sensitive to bacteria, keep the vase and water clean at all times.

Hydrangeas have woody stems that need to draw water for maximum vase life. If a blossom begins to wilt, trim 2cm from the end of the stems under water, place in a deep filled bucket and allow them to absorb water for one hour before returning to the vase.

These fragrant flowers, in the main, will arrive with 3-5 blooms per stem. As the blooms open, carefully remove the stamen (pollen) from the anthers with tissue and discard. Lilies can bruise easily so handle them with particular care. Please be aware that lilies are toxic to cats and can be harmful to other pets. Keep out of the reach of animals and children.

Lisianthus are available in triple-petaled varieties, and in colours include white, cream, purple, pink and lilac. Remove any foliage that will sit below the water line then cut the stems under water. Lisianthus are thirsty flowers so check and top up the water level daily. Be sure to also keep your Lisianthus blooms away from ripening fruit as ethylene gas can be harmful to these flowers.

Universally loved for their similarity to a rose in full bloom, peonies are a popular cut flower. After unwrapping, cut the stems and remove any foliage that may fall below the water line. Remember, peonies are sensitive to temperature so display in a cool spot and keep the water level topped up at all times.

Remove any foliage that may sit below the waterline as well as any discoloured petals on the rose's outer edge (known as guard petals). If your roses begin to wilt, trim 2cm from the bottom of their stems under water, place in a deep filled bucket and allow them to absorb water for one hour before returning to the vase.

Sunflowers are best displayed with only a few centimetres of stem showing above the rim of the vase. Remove wilted foliage as this will often fade before the sunflower head. Display sunflowers in a room of moderate temperature and keep the water level as high as possible as they are thirsty flowers.
Sweet William

Part of the dianthus family, Sweet Williams have a wonderful old-English country charm. To keep them looking fresh cut the stems between the nodes and arrange in a vase of fresh water with flower food added.
Tropical Flowers

Tropical flowers including orchids, strelitzia and anthuriums favour a moderate temperature so choose where to display them carefully. Orchids are very sensitive to ethylene gas omitted by fruit so take care to display them away from fruit and vegetables. Tropical flowers can bruise easily so always handle them with care.

Whilst holding the tulips under water cut 2-3cm from the bottom of the stem. Do not let the newly cut ends dry out before transferring to your vase. Tulips are thirsty flowers so ensure water levels are topped up daily. For maximum vase life recut the stems every other day and display in a cool area out of direct heat. Tulips are phototropic and will continue to grow for 24 hours after cutting. To minimise movement, stand them in a spot lit equally from all sides.