Belgravia in Bloom

  • Interflora

London’s Belgravia may be better known for its elegant townhouses and beautiful squares, but they love flowers too! Joining in wholeheartedly with the floral extravaganza of Chelsea in Bloom the streets around Knightsbridge and Sloane Street have been temporarily transformed with vibrant palettes and quirky designs.

The theme, ‘Frida’s Belgravia in Bloom’ has resulted in a series of installations, floral displays and events inspired by the Mexican artist Frida Kahlo whose work is being exhibited at the V&A in June.

Regarded as one of the most influential female artists of the 20th Century her work, passionate, bold and intense, has given the retailers and businesses around Belgravia plenty to explore.

Neill Strain

Top London florist Neill Strain can always be relied on to come up with something fabulous, and this year he has not disappointed! Bold geometric shapes in blocks of colour and texture decorate the front of his Belgravia shop, edged with Strelitzias and sunflowers.


Neville Hair & Beauty

And when it comes to taking an idea and running with it….an abstract combination of red and yellow gerberas, wheelbarrows and legs stopped people quite literally in their tracks at Neville Hair and Beauty on Pont Street.


Frida’s Parlour

At 141 Ebury Street is Frida’s Parlour, an interactive installation inspired by Frida Kahlo and her residence in Mexico City, La Casa Azul (The Blue House). An inclusive, social space throughout the day, it holds a range of creative workshops during the evenings.


Marshall Wace

And for true carnival style, look no further than these fabulous life-size elephants standing guard at asset management company Marshall Wace, festooned with garlands and roses by Amanda Flirty at Flirty Florists, Battersea.


Belgravia in Bloom runs until the 26th of May, Frida’s Parlour is open until the 16th of June. The V&A exhibition is from the 16th June to 4th November.

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