All Loved Up at Chelsea in Bloom

  • Interflora

If you head down to the Chelsea, you’ll find the streets paved with flowers as more than 60 local shops, restaurants and hotels join in with the annual Chelsea in Bloom festival.

Inspired by the romance of the royal wedding, the theme for this year’s festival is ‘The Summer of Love’ and we were definitely feeling the love walking around the Royal Borough. The whole the area around Sloane Square and the Kings Road has been transformed in to a floral fantasy with a surprise around every corner!

Billed as an ‘alternative floral art show’ and now in its 13th year, the show is organised with the RHS and is even judged – making the competition that bit more fierce – with florists competing for the coveted title of Best Floral Display. There is also a people’s choice award, with the results of both votes being announced on Friday.

Here are some of the most eye-catching displays which caught our eye. You can vote for your favourite up until Thursday 24th May by visiting the Chelsea in Bloom website.


The iconic red London bus has been faithfully reproduced at Hackett on Sloane Street with a nod to the recent Royal wedding by adding the initials H and M plus the Union flag in red and white roses and blue hydrangea.


Over on Symons Street at the jewellers Kiki McDonough, is this fabulous hippy chick, designed by event florist Phillip Corps who last year won a highly commended award for his life size Giraffe made from orange gerberas and purple carnations.


Right next door, Poetry, the fashion boutique has had their shop front transformed by this pretty display of daisies and love heats.


Continuing the daisy theme is florist Moyses Stevens on Pavilion Road with this fun, three dimensional flower, flanked by another ‘60’s icon, a VW camper van.


Stopping shoppers and visitors in their tracks on Duke of York Square is this incredible psychedelic display transforming the window of Monica Vinader’s flagship store.

So, even if you missed out on tickets for Chelsea itself, you can still indulge in a fantastic floral experience on the roads surrounding the Flower Show, and perhaps take in a little retail therapy at the same time!

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