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Why You Should Buy Flowers for Fathers Day

29th May, 2024

In our recent Instagram poll, only 12% of men said they had ever been given flowers. For Father’s Day, dads got 99% fewer flowers than mums on Mother’s Day. In fact, the first time a man receives flowers is likely to be at his own funeral. Men are missing out on one of nature’s greatest joys – and for what? Some outdated gender stereotypes? Well, we say this has gone on long enough.

For Father’s Day 2023, we’re on a mission to make giving flowers to your dads, step-dads, grandads and like-a-dads the new normal. If your father or father figure is brilliant, don’t they deserve all the brilliance nature has to offer? And, after all they do for us, another aftershave gift pack or more golf gear just isn’t going to cut it.

To ensure we all have a happy Father’s Day this year, we need to make sure our special men don’t get left behind anymore.



Roses are flowers, violets are too. You might not know colours, but I know I love you. Dads are all sizes, some aren't related. But everything you've done should be celebrated. There when I need you, here when I call. From a late night lift home to drilling holes in a wall. You fill my world with colour, like flowers do to. That’s why I've bought a bouquet for you.

Why send flowers to him?

Flowers are special – just ask Wordsworth, Van Gogh or David Attenborough. They’re the best of nature’s beauty. Flowers convey all sorts of meanings without you needing to say a word. It’s only right that your dad gets to enjoy these meanings too, with some flowers for Father’s Day.

Not sure what flowers to choose? Don’t worry. All our bouquets are hand-crafted by an artisan florist so it’s entirely unique – he’s one-of-a-kind and his gift should be too.

If he’s never been given flowers before, this special day is the perfect time to surprise him. Give him a truly memorable and thoughtful gift with some flowers for Father’s Day, so he can experience the true power of flowers.

Get him a bouquet that tells him all the qualities you value and appreciate in him. Roses are not only beautiful, but symbolic of his courage to guide you through life. The delicate statice can symbolise the good memories you have together or that you can’t wait to spend more time with him, while alstroemeria reflect his strength and your special bond.

If words don’t come easily, flowers are a fab way to say everything without saying anything. Show your dad, step-dad, or like-a-dad what he means to you this Father’s Day with a gift he won’t be expecting – flowers!



Roses are red, Violets are blue. I know you'll be great at this too.
From filming every Christmas play, to taking any house spiders away.
You'll be there for them when they need you most, keeping them safe against wardrobe ghosts.
You'll keep us warm on the coldest of nights, and be the most important man in their life.
You'll fill their world with colour, like flowers do too.
That's why I've bought a bouquet for you.

The movement has started

We’ve spotted videos on TikTok of men being surprised (and delighted!) on receiving flowers for the first time, which is fantastic to see! The tweets from men saying they feel like they’re missing out? Not so much. But hopefully things are changing – Google searches for ‘flowers for men’ have increased 30% in the last year. We want to be part of that change.



Roses are red, Violets are blue. You deserve some of each for all that you do.
Like the times that you hugged me in the cold, and kept playing sports (even though you are old).
You cooked me my dinner and made me that cake, even though you never quite knew how to bake.
We might not be joined by DNA, but you're my dad every single day.
You fill my world with colour, like flowers do too. That's why I have bought a bouquet for you.

Join in – share your moment

Are you sending flowers for Father’s Day? If so, we’d love to see it! If you manage to capture his reaction, upload your video to Instagram using the hashtag #ShareSomethingReal and let’s show that blooms are most definitely for boys too.


Make his Father's Day special

A bouquet should be special and made with love using the freshest flowers, chosen for their meaning and beauty. That's why every single one of our bespoke bouquets is made by hand, stem by stem by our talented and local florists.