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Valentine's Roses - The Classic Gift

Valentine's Day 14th February

With nearly 100 Valentine's Days under our belt, we're experts at playing cupid. That's why we know only the very best blooms will do for romance.

About our roses

This Valentine's Day, you'll want the very best. We get it - after all, we've been delivering love on Valentine's Day for almost 100 years. We also know that, when it comes to the most romantic day of the year, the roses have to be ruby red, long-stemmed and large headed. That's why our artisan florists use only the finest, most premium roses in their Valentine's Day creations.

Taste of Christmas Hamper


With their generous head size and long stems (60cm no less) our roses dwarf many of the lower grade varieties commonly used in supermarket bouquets.

Cheese and Wine Slate Hamper


Our Valentine's Day roses have a rich ruby red colour and so are perfect for creating dramatic hand-tied bouquets. #ValentinesDayGoals are made of these.

Black Magic Banquet Hamper


Our premium stems often have larger, softer buds than other cut roses. "So what?!", we hear you say? Well, it means that, as the petals open, they form full and beautifully shaped blooms.

7 days (or more) of gorgeousness guaranteed!

As well as being easy on the eye, our roses are proven to stand the test of time. We know because we've vase tested them. In fact, we're so confident about the quality of our roses, all our Valentine's Day bouquets come with a seven-day freshness guarantee.

Find the perfect rose

We all know roses symbolise love, that's why they're perfect for Valentine's. But did you know each colour means something slightly different?

Red for your one true love

Ah that rich ruby red, there's nothing quite like it. The red rose is a symbol of love, devotion and passion. A true Valentine's classic.

Yellow for your BFF

The yellow rose symbolises friendship (definitely one the most enduring types of love) making it perfect for showing your best ones how much they mean to you.

Perfect pink for Mum

Pink roses signify admiration, making them a lovely choice for a mum whose love and care is really quite something and should definitely be celebrated.

White for the long-distance romance

Can't be with your one true love? Then it's the delicate beauty of the white rose you need. It signifies 'I'm thinking of you'.

Purple for the budding relationship

If you're only a few dates in red roses might be a little much – that's where the purple rose comes in. Symbolising enchantment and love at first sight, it's the perfect rose for a newly blooming relationship.

Blooms to

take their breath away

Caring for your roses

There are all sorts of old wives' tales about caring for roses, from putting boiling water on the tips of the stems to dropping a penny in their vase. We'll cut to the chase: none of these work!

Although all our Valentine's Day bouquets come with a seven-day freshness guarantee, here's a few simpler things you can do to help keep your roses fresh.

Remove the guard petals.

These are the petals that protect the bloom in delivery. Once they're safely in a vase, they're not needed.

Cut the stems at an angle.

This will help the roses get the water they need to stay looking fresh.

Keep an eye on their water.

Make sure your vase is topped up each day so your blooms don't get thirsty.

Valentine's Day Inspiration

Our favourite rose gifts

Get inspiration for that perfect Valentine's Day gift that is guaranteed to WOW them.

Our ultimate guide to roses

Our guide reveals many hidden gems about the classic rose.

Preserved love

Learn how to dry your blooms to create a lasting memento.

"I always use Interflora to send my wife roses. They never fail to delight. " - John

Make it personal with a romantic message

What makes every bouquet that little bit extra special? A hand-written, personal message of course!

Find the perfect words to say and our florists will hand-write it with love. And, don't worry if you're not a wordsmith, we can help with that too! Check out our handy Valentine's messages page to inspire you and get the words flowing.