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About our roses
This Valentine's Day, you'll want the very best. We get it - after all, we've been delivering love on Valentine's Day for almost 100 years. We also know that, when it comes to the most romantic day of the year, the roses have to be ruby red, long-stemmed and large headed. That's why our artisan florists use only the finest, most premium roses in their Valentine's Day creations.

Size
With their generous head size and long stems (60cm no less) our roses dwarf many of the lower grade varieties commonly used in supermarket bouquets.

Colour
Our Valentine's Day roses have a rich ruby red colour and so are perfect for creating dramatic hand-tied bouquets. #ValentinesDayGoals are made of these.
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Quality
Our premium stems often have larger, softer buds than other cut roses. "So what?!", we hear you say? Well, it means that, as the petals open, they form full and beautifully shaped blooms.
7 days (or more) of gorgeousness guaranteed!
Find the perfect rose
We all know roses symbolise love, that's why they're perfect for Valentine's. But did you know each colour means something slightly different?
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Red for your one true love
Ah that rich ruby red, there's nothing quite like it. The red rose is a symbol of love, devotion and passion. A true Valentine's classic.

Yellow for your BFF
The yellow rose symbolises friendship (definitely one the most enduring types of love) making it perfect for showing your best ones how much they mean to you.

Perfect pink for Mum
Pink roses signify admiration, making them a lovely choice for a mum whose love and care is really quite something and should definitely be celebrated.

White for the long-distance romance
Can't be with your one true love? Then it's the delicate beauty of the white rose you need. It signifies 'I'm thinking of you'.

Purple for the budding relationship
If you're only a few dates in red roses might be a little much – that's where the purple rose comes in. Symbolising enchantment and love at first sight, it's the perfect rose for a newly blooming relationship.
Caring for your roses
There are all sorts of old wives' tales about caring for roses, from putting boiling water on the tips of the stems to dropping a penny in their vase. We'll cut to the chase: none of these work! Although all our Valentine's Day bouquets come with a seven-day freshness guarantee, here's a few simpler things you can do to help keep your roses fresh.

Remove the guard petals
These are the petals that protect the bloom in delivery. Once they're safely in a vase, they're not needed.

Cut the stems at an angle
This will help the roses get the water they need to stay looking fresh.

Keep an eye on their water
Make sure your vase is topped up each day so your blooms don't get thirsty.

What makes every bouquet that little bit extra special? A hand-written, personal message of course!
Find the perfect words to say and our florists will hand-write it with love. And, don't worry if you're not a wordsmith, we can help with that too! Check out our handy Valentine's messages page to inspire you and get the words flowing.